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Graphics-laden emails make your marketing less effective. Here's how to create a minimal HTML MailChimp template that helps you connect with your readers.
The average person decides within 2.7 seconds whether to read an email or not. If we send a boring Just Checking In follow-up email, we have even less time to capture their attention. And considering we send HUNDREDS of follow-up emails every week, this got me thinking: What are the BEST templates to follow up with someone, instead of sending a boring Just Checking In email?
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